The world has set its eyes on Asia. With its diverse population, the continent is vastly growing. There are a lot of opportunities and resources with affordable rates, even state of the art infrastructure as well.
Asia is a region that is very affordable, considerably bureaucratic, and has cheap manufacturing costs. The continent is literally connected to the other parts of the world, making it an area with a great hub that offers you better transportation alternatives and offers you greater profits. Every day, many people try to expand their business into the region, including startups that invest in marketing campaigns especially regarding search engine optimization strategies (SEO).
Asian E-Commerce Market
In the past several years, Asia has shown growth and potential in the e-commerce market. It contributed to rising income, increased mobile adoption, and improved logistics.
In 2018, Research & Markets reported that over fifty percent of global online retail sales came from the Asia-Pacific region. By 2025, it is expected that the e-commerce economy will hit $240 billion with an inflection point in 2018, e-Conomy SEA reported.
Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam are the countries that reportedly hold the best business opportunities for investors that are planning to pitch their money in. By 2019, it is estimated that the investor confidence in the area grew to $9.1 billion.
SEO in Asia
It is estimated that around 350 million people are connected to the internet by mid-2018 in Indonesia, Malaysia, the Philippines, Singapore, Vietnam, and Thailand. The internet has easily become the primary driver of e-commerce. It is now a great need for startups and entrepreneurs to have a good understanding of SEO and integrate its power to drive sales and connect with more customers around the region.
In the perspective of SEO, Asia is a unique region because some of the countries are not dominated by Google. Instead, they have their own search engine such as Baidu and Shenma in Mainland China, Naver in South Korea, as well as Yahoo and Bing in Japan also Hong Kong. These countries prove a bigger challenge. However, in Southwest Asia, Google still prevails. This fact should be considered for digital marketing strategies.
Best SEO Practices
SEO must be able to encompass all aspects of a website. In general, the technical feature of a website and creative design can greatly affect the number of visits, rate of retention, and rate of conversation. It is important to be able to make a good design as well as content and coding to increase search engine ranking.
SEO needs to be multilingual in Asian countries. Asian people search through the internet using multiple languages. For example, if you are doing SEO in Hong Kong, then the platform must be available in the traditional Chinese, simplified Chinese, as well as English so that everyone can get the best results regardless of the language they use to input their search queries. Take this consideration into your SEO strategy because it can also affect your organic reach.